In an effort to maintain consistency with their holiday schedule, Jewish scholars have created a new holiday in November. It's no secret that Jews have a lot of holidays. It seems like there is one in every month of the year. "Not quite," says Jewish scholar Rebbe Shmule Mendelbrot. "Cheshvan (November) doesn't have one. So we created a new holiday in November called למה לא." Which roughly translates to, "Why not." The new holiday למה לא lasts for 24 hours starting at sundow